Northwestern | Analytics Exchange

The Analytics Exchange, an annual conference hosted by the analytics program staff, was created to bring together high-level executives, new faces in the analytics industry, and Northwestern MSiA students to discuss advancements in the field.

As the marketing and communications lead on our small team, I was responsible for executing marketing strategies leading up to and during the event. Marketing initiatives for this conference included:

  • Working with colleagues to organize event logistics and collaborate with vendors
  • Creating all promotional materials using InDesign, Illustrator, and Photoshop
  • Researching potential conference speakers and facilitating communication between the speaker and the program director
  • Email marketing to corporate contacts across a variety of companies and industries to increase number of attendees
  • Promoting the conference on social media prior to the event as well as posting updates to Twitter and Facebook throughout the conference
  • Writing a news article that recapped highlights of the event to be posted to the analytics program and engineering school websites
  • Salesforce
  • EMMA Email Marketing
  • Illustrator
  • Photoshop
  • Cascade CMS
  • Pardot
  • Sprinklr

Writing & Design

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Social Media

Email Marketing


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