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Student Sustainability at NU

The recycling efforts each year at Northwestern University save over 10 thousand trees, enough energy to power 193 homes, and greenhouse gas emissions equivalent to removing 604 cars from the road, according to NU Recycling tonnage records. Through various green initiatives, students and faculty at Northwestern University are working to raise awareness about the importance of conservation and to make …

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Event Recap: 2016 Analytics Exchange

Inspiring and innovative ideas arose when industry leaders came together to consider how analytics can make significant changes to the world. Greg Green, project lead of performance marketing, strategy, analytics, and insight at SocialDeviant, began the discussion by considering the impact of social media as a means of social change. Green discussed ways that brands can improve a message or …